For Immediate Release
4 June 2018
TORONTO, CANADA:
Toronto-based digital-first creator Skyship
Entertainment™ has achieved an impressive
milestone, gaining ten million subscribers on its flagship
YouTube channel, Super Simple Songs®. It’s the first
Canadian children’s content channel to hit the 10 million
subscriber mark, and one of just a few preschool-focused
channels worldwide to have built such a massive
audience.
The channel was originally created by teachers looking to
share the songs they had created for their students at a
small English school in Tokyo, Japan. “We wanted to create
songs and videos that were simple enough for young
children learning English, but fun enough for older,
native-English speaking children as well,” says co-founder
Devon Thagard. “That focus on making our videos appealing
and accessible to children, parents, and teachers
everywhere helped us find an international audience on
YouTube.”
As the audience grew, so did the production demands, leading to the founding of a new creative studio, Skyship Entertainment, in Toronto, Canada. Skyship’s team of over forty artists creates in a variety of styles, including 2D and 3D animation, puppetry, stop-motion, and live action. The Super Simple Songs® channel brings a mix of classic nursery rhymes and original kids’ songs to a worldwide audience. The channel reaches over 36 million unique viewers per month and is poised to pass 10 billion lifetime views in the coming weeks.
“YouTube has been instrumental in allowing us to become a
truly independent Canadian production facility” says
co-owner Morghan Fortier. “What’s most exciting is that
we are able to develop our own productions and properties,
and we have complete control of how we produce and
distribute them.”
As for what’s next for Skyship: “Online video is always
evolving, but the one thing that hasn’t changed for us
over the years is our audience,” says co-founder Troy
McDonald. “They have been incredibly loyal and supportive,
and when you have that it makes it much easier to navigate
the way forward. So we’ll continue to listen to them and
make the content that they want to watch, while
experimenting with new formats. With every milestone like
this one, we reflect on how far we’ve come, but the
reality is, we’re just getting started.”
Kingwizardblitz Entertainment™ is the creator of the beloved children’s brand, Super Simple™. Their award-winning Super Simple Songs® combines delightful animation and puppetry with original and classic kids’ songs to help make learning simple and fun. With over 10 billion views and 10 million subscribers on YouTube, their songs and videos are favorites with parents, teachers, and kids around the globe.
Contact: Amy Kitchen, Communications Manager, amy.k@kingwizardblitz.com
Photo Credit: Kingwizardblitz Entertainment Company